Gabe Campbell - Principal AI Product Designer

Designing AI Products
That Scale & Delight

Principal Product Designer & AI Innovation Leader driving $6.5M+ revenue impact through AI-native design systems and customer experiences across Google, BMW, and enterprise fintech.

Highlights

60% Faster Design Cycles
234 AI Components Built
12 Design Teams Led
98% Quality Score
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Enterprise Scale Impact

  • $6.5M+ revenue through AI-powered products
  • 50M+ users across Google, BMW & Lumin platforms
  • 127 credit unions transformed with AI design systems
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AI Product Innovation

  • Pioneered conversational banking interfaces
  • Created multimodal AI systems for 50M+ users
  • Built predictive charging for BMW EVs
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Measurable Results

  • 500% engagement increase at Lumin Digital
  • 340% multimodal adoption at Google
  • 87% grid load reduction for BMW

My Design Philosophy

I believe AI should amplify human capability, not replace it. With 12+ years leading design at Google, BMW, and Lumin Digital, I've mastered the art of making complex AI feel simple.

My superpower? Creating AI-native products that drive real business value. I've shipped 40% more features per quarter by implementing AI-first design workflows, while maintaining 98% quality scores and WCAG compliance.

Currently Principal Product Designer at Lumin Digital while running AI Genesis, an innovation lab where I explore bleeding-edge AI applications with Fortune 500 clients. This dual path keeps me at the forefront of AI design innovation.

Leadership in Action

  • Mentored 8 designers in AI/ML integration at Lumin
  • Built and scaled 6-person team at BMW from scratch
  • Led 12-person cross-functional team at Google
  • Established AI design standards adopted company-wide

Expertise

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AI Product Design

Creating AI-native experiences that drive engagement and revenue through intelligent interfaces

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Design Systems

Building scalable systems that evolve with AI capabilities and user needs

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Product Strategy

Aligning AI capabilities with business goals and market opportunities

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Innovation Design

Exploring emerging AI patterns for competitive advantage

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GenAI Integration

Implementing AI tools to accelerate product development by 60%

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Accessibility First

WCAG 2.1 AA compliant AI designs across all modalities

My AI-Augmented Process

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AI-Enhanced Research

Using ML to analyze user patterns at scale, uncovering insights human research might miss

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Rapid Prototyping

GenAI tools accelerate concept exploration, testing 10x more ideas in half the time

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Predictive Testing

AI simulations predict user behavior before launch, reducing iteration cycles

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Continuous Learning

Design systems that evolve based on usage patterns and user feedback

Let's Create Something Amazing

I'm passionate about designing AI products that make a real difference. Whether you're building the next generation of AI-native experiences or looking to enhance existing products with intelligent capabilities, I'd love to hear about your vision.